What Is Tobii Pro Lab?

Tobii pro lab

Tobii's flagship behavioral research program, Tobii Pro Lab, is used for experiment design, eye tracking data recording, gaze behavior visualization, result analysis, and exporting research-ready files. It provides researchers with a full workflow from study development to publication-quality analysis, acting as the central software platform for several Tobii eye trackers.

Tobii Pro Lab incorporates experiment design, participant management, eye tracking recording, visualization, statistical analysis, and data export into a single application, making it more than just an analysis tool. It is one of the most popular eye tracking software systems in academic and commercial research, having been referenced in over 800 peer-reviewed scientific articles.

What Is Tobii Pro Lab Used For?

Researchers without programming skills can create complex experiments with Tobii Pro Lab's visual, no-code interface. Images, videos, websites, audio, text, or combinations of other media types can all be used by users to create studies.

The software synchronizes stimulus presentation with eye tracking data, allowing researchers to investigate:

  • Visual attention

  • Decision-making

  • Reading behavior

  • Usability

  • Cognitive workload

  • Other aspects of human behavior

Complete Eye Tracking Workflow

Tobii Pro Lab supports the entire eye tracking workflow.

Researchers can:

  • Design experiments

  • Calibrate participants

  • Collect synchronized eye tracking recordings

  • Define Areas of Interest (AOIs)

  • Calculate fixation metrics

  • Calculate saccade metrics

  • Generate heat maps

  • Generate gaze plots

  • Annotate events

  • Compare participant groups

  • Export raw data

  • Export processed data

for further analysis in:

  • MATLAB

  • Python

  • R

  • SPSS

Because these functions are integrated into one platform, researchers spend less time transferring data between different applications and more time interpreting results.

Advanced Features

The latest versions of Tobii Pro Lab support:

  • Distributed online eye tracking studies through Tobii Sticky

  • Import of Tobii Glasses X recordings through Glasses Explore

  • Movement-compensated fixations for wearable eye tracking

  • Larger video-based datasets

  • Advanced reading analysis

  • Multimodal synchronization with physiological sensors such as:

    • EEG

    • ECG

    • GSR

    • fNIRS

Research Applications

These capabilities make Tobii Pro Lab suitable for:

  • Psychology

  • Neuroscience

  • Human factors

  • UX research

  • Healthcare

  • Education

  • Automotive

  • Consumer research

Summary

Experiment design, participant management, eye tracking recording, visualization, statistical analysis, and data export are all integrated into Tobii Pro Lab, the company's flagship behavioral research program. Experiments may be planned, synchronized eye tracking data can be gathered, Areas of Interest (AOIs) can be defined, fixation and saccade metrics can be computed, heat maps and gaze plots can be created, participant groups can be compared, and research-ready datasets can be exported for analysis in MATLAB, Python, R, and SPSS. The program is appropriate for a variety of academic and commercial research applications because the most recent versions additionally include Tobii Sticky, Glasses Explore, movement-compensated fixations, sophisticated reading analysis, and multimodal synchronization with EEG, ECG, GSR, and fNIRS.

If you want to learn more about eye tracking technologies connect us on www.tidentech.com or feel free to ask us on parag@tidentech.com or tidentech@gmail.com call us on +91 9987442274.