Multiple software packages are no longer necessary thanks to Tobii Pro Lab's end-to-end research methodology. Within a single platform, researchers may design experiments, capture synchronized eye tracking data, review recordings, carry out sophisticated analyses, and export results that are ready for publication. The program's three main modules - Design, Record, and Analyze which allows researchers to oversee an eye tracking experiment's whole lifecycle.

Design Module

For experiment creation, Tobii Pro Lab includes a powerful visual experiment designer that requires no programming experience.

Researchers can build experiments using:

• Images

• Videos

• Websites

• Screen recordings

• Audio files

• Text stimuli

• Combinations of multiple media types within a single stimulus

The Design module supports:

• Randomized trials

• Blocked trials

• Dynamically generated trials using spreadsheet-based variables

Stimuli can advance based on:

• Time

• Keyboard input

• Mouse clicks

• Participant gaze

This enables gaze-contingent experimental designs.

Record Module

During data collection, Tobii Pro Lab synchronizes stimulus presentation with eye tracking data.

The Record module also supports:

• Participant cameras

• Scene cameras

• Microphones

• External event markers

Researchers can:

• Monitor calibration quality

• Record multiple participants

• Annotate sessions

• Synchronize recordings with:

  • EEG

  • GSR

  • ECG

  • fNIRS

The software is optimized for precise timing, making it suitable for:

• Reaction-time experiments

• Cognitive experiments

where synchronization accuracy is critical.

Analyze Module

The Analyze module includes a comprehensive suite of visualization and quantitative analysis tools.

Researchers can:

• Replay recordings

• Inspect gaze behavior frame-by-frame

• Generate heat maps

• Generate gaze plots

• Generate opacity maps

• Generate fixation plots

• Generate scan paths

• Define Areas of Interest (AOIs)

• Define Time of Interest (TOIs)

• Calculate glance metrics

• Calculate fixation metrics

• Calculate reading metrics

• Compare participants

Data Export

Both raw eye tracking data and pre-calculated metrics can be exported for further analysis using:

• MATLAB

• Python

• R

• SPSS

• Other statistical software

Summary

Tobii Pro Lab's Design, Record, and Analyze modules offer a comprehensive eye tracking workflow. Heat maps, gaze plots, opacity maps, fixation plots, scan paths, Areas of Interest (AOIs), Time of Interest (TOIs), glance metrics, fixation metrics, reading metrics, and participant comparisons can all be used by researchers to analyze recordings. They can also synchronize eye tracking with participant cameras, scene cameras, microphones, event markers, EEG, GSR, ECG, and fNIRS. Additionally, the program may export pre-calculated metrics and raw eye tracking data for use in MATLAB, Python, R, SPSS, and other statistical programs.

If you want to learn more about eye tracking technologies connect us on www.tidentech.com or feel free to ask us on parag@tidentech.com or tidentech@gmail.com call us on +91 9987442274.